Employee turnover can be a huge issue that costs your business a great deal of money as well as time. No matter how great your products or services are, if your team members are not staying on with you very long, it will cut into your productivity and overall revenue.
Fortunately, improving your employee loyalty is very possible if you follow a few key steps and make sure that you are committed to giving your team members an enjoyable, engaging place to work.
Compare Your Policies to Others
The first step to improve your employee loyalty is to identifying the areas where you are falling behind. You have to pick out the specific parts of your workplace culture or policies that are causing people to leave.
In order to do this, you should take a look at your office policies and compare them to others in the field. Are there some parts of your rules or guidelines that are vastly different from the ones that you see in other places? Identify these areas and try to determine whether or not this difference would result in higher employee turnover.
If there isn’t any obvious difference between the policies at your company and the policies in place at other organisations, don’t panic. There are still plenty of ways that you can identify methods of improving your employee loyalty. One of the best tactics is to talk to people who have left your company and see what their thoughts are.
The Power of Exit Interviews
Believe it or not, people who are leaving your company can often give you the most valuable lessons about setting your workplace policy. Since you are no longer their employer, there is little reason for them to deceive you during an exit interview. Be sure to get as much information as possible from them so that you can see what you can correct going forward. After a few exit interviews, you may start to notice a pattern developing; this pattern should point you towards the problems that are driving employees away from your company.
Remember that exit interviews aren’t the only way to gain feedback. You can also talk with your current employees about what they like and dislike about your workplace, or some areas where they wish your company performed better. Small businesses, for example, often lack the time and resources to properly train their employees. This leads to discontent and frustration, which then often leads to employee turnover.
You might also think about sending out a company-wide survey that can be filled out anonymously, which will help encourage honesty in the responses that you receive.
Active Steps for Improving Your Employee Loyalty
Once you have determined what kinds of problems you are facing that are making your employees leave, you must take action immediately to rectify the issues. Although your specific resolutions will vary depending on the issues that you are facing, there are some general ways that you can improve employee engagement and reduce turnover:
- Improve communication. By simply talking to your team members, you can help foster better relationships that improve morale. Think about sharing some details of your personal life; this is especially important for the younger generation of workers. Human capital research by the Australian government shows that Millennials value being able to spend time with their friends; by establishing a more team-oriented workplace, you can help them become more loyal to your company and its culture.
- Work on training. Not having the skills and knowledge necessary to do their job is a huge factor contributing to employee unhappiness. Consider investing in external training programs or bringing in a consultant to help you overhaul your current training policies.
- Lead by example. Another critical factor that improves employee loyalty is their confidence in leadership. While it is true that owning a business or being a manager does give you some flexibility, you need to make sure that your actions are consistent with the message that you deliver to your employees. If you are trying to convey the importance of being punctual, don’t stroll into the office 30 minutes after the work day has started just because you can.
These tips will help you with improving your employee loyalty. However, making your employees more loyal is not a one-and-done type of fix. You need to establish an ongoing policy that helps provide your employees with the atmosphere that they need to feel valuable, empowered, and respected so that they will stay with you for a long time.