The Digital Shift
With the constant introduction of new technology, those working in marketing and business development need to adapt to suit these changing ways of communication, such as by shifting focus to digital mediums as well as learning and using new platforms and media opportunities when they arise.
Trust and authenticity have become an increasingly key part of consumers’ expectations from businesses, particularly in marketing, communications and sales. Therefore, Marketing, Communication and Business Development professionals need to consider using transparent, human-centric approaches wherever possible.
There are several industries where marketing, communication and business development intersect. Examples include retail, real estate, hospitality, agriculture, construction, government, healthcare, manufacturing, and logistics, to name a few. This is excellent news for graduates looking to maximise their career options and tailor their dream job in an industry that interests them.