Social Media Marketing Trends 2023


trends in social media marketing

In the ever-evolving digital world where social media marketing trends change rapidly, it’s important for professionals in this industry to stay up-to-date and ahead of the curve. As businesses strive to captivate and engage their target audiences, a deep understanding of the latest trends and strategies is essential.

Find success in social media marketing by understanding and keeping up to date with the trends that are currently shaping the industry.

Why social media marketing is still so important in 2023

The advantages of social media marketing to small and large businesses are aplenty. This importance continues to grow as social media platforms continue to see significant growth in user engagement and usage. This provides businesses with large and diverse audiences to reach. Additionally, this kind of marketing allows businesses to create and maintain a strong brand identity, foster customer loyalty, and increase brand awareness through targeted advertising and content creation.

Social media also provides businesses with valuable customer insights, enabling them to tailor their marketing efforts to better meet the needs and preferences of their target audiences. This is something that we will continue to see in 2023 as analytics data from platforms becomes even more in-depth.

Finally, it also offers businesses a cost-effective way to reach wider audiences and drive conversions, making it an essential part of any comprehensive digital marketing strategy. However, it’s important to not get stuck in old routines – social media is rapidly changing, and strategies must keep up to fully benefit from it.

Marketing trends 2023

The social media marketing trends of 2023 are sure to see a continued trend toward video technology, and the rise of AI is also taking the industry by storm. Understanding the current marketing trends allows you to market more efficiently by knowing where your audiences are and what content they are currently engaging with.

Social Media Marketing Statistics

Get the latest statistics on social media marketing in Australia:


  • In February 2023, 80.4% of the Australian population had active social media accounts.
  • YouTube (78.2%) and Facebook (77.7%) are tied for the most popular social media platform in Australia. (Source)
  • Australians spend, on average, 5 hours 50 minutes per day using the internet.
  • Facebook is Australia’s most popular social network (16-64 years old) with 66%, or 16 million, Australians using Facebook every month.
  • Australians spend an average of 2 hours per day on social media
  • In February 2023, 38.3% of Australians stated they use Social Media when looking for information about a brand.
  • Instagram is Australia’s third favourite social media app, with more women using it than men.
  • This is the same for TikTok, which has now risen to the 6th most popular social media app.


  • Australia is estimated to be the 5th largest Social Media Advertising market in the world.
  • Projected for 2023: SM will be 21.5% of the total advertising budget.
  • Facebook has an estimated 80% market share of the Australian Social Media Advertising market.


  • Youtube has a long dwell time (19:33mins) and offers good opportunities for B2B marketers
  • LinkedIn, while not being the highest traffic site, has a respectable dwell time of high-value B2B users.
  • In January 2023, Reddit had risen from the 12th most trafficked site in Australia to the 4th most trafficked site.
  • LinkedIn Advertising Costs and Conversion Rates Q2 2021 (Global): Average Cost per Click: USD5.58

Social Media Marketing Jobs Trends

Social media jobs have emerged as the perfect remote work opportunities, aligning seamlessly with the global trend towards remote employment. The inherent nature of social media work, which relies heavily on digital communication and online platforms, lends itself well to remote setups. With the world increasingly embracing remote work, social media professionals can now operate from the comfort of their homes, and with the continuous improvement of digital technologies, has allowed seamless collaboration real-time interactions, and effective project management regardless of location.

As the world continues to prioritise flexibility and work-life balance, social media jobs have become a prime example of the power of remote work, revolutionising the way we connect, communicate and do business in the digital world.

Social media marketing apps

As a social media professional, leveraging the power of apps has become indispensable in achieving success and efficiency in daily tasks. These apps can provide a range of valuable features designed to streamline work. From content creation and scheduling to in-depth analytics and campaign management, these marketing apps offer a comprehensive toolkit to enhance productivity and deliver results.

Popular apps for social media marketing in 2023 include:


Hootsuite is a widely recognised and popular social media marketing app that enables professionals to manage multiple social media accounts from a single platform. It provides features like scheduling posts, monitoring conversations, and tracking analytics.


Buffer is another popular social media marketing app that focuses on content scheduling and publishing. It allows users to create and schedule posts for multiple social media platforms.

Sprout Social

Sprout Social provides a range of tools for content scheduling, publishing, monitoring, and analytics. It also offers features such as social listening, which helps users monitor brand mentions, industry trends and competitor activity.

Social media marketing tools

The rise of AI and automation in social media marketing

With tools such as ChatGPT and Google AI now becoming the standard in our home and work lives, social media marketers need to keep up with the increasing demand for AI and automation.

Snapchat is one of the first social media companies to fully integrate specific AI technology for its customers. Snapchat AI comes up in chat form for users to communicate with, with AI answering back with a range of questions of its own and informative dialogue.

Content trends

Social media marketers face the challenge of staying on top of ever-evolving content trends across various platforms. To effectively keep up with these trends, they must adopt a proactive and adaptive approach.

Platforms and software such as BuzzSumo allow marketers to identify trending topics and highly shareable content within their industry. Additionally, BuzzSumo’s influencer identification feature aids in locating key influencers in their niche.

Social media marketing courses

Stay up to date with trends with a qualification in social media marketing at the College for Adult Learning. We are proud to partner with Social Media College (SMC) to deliver the Diploma of Social Media Marketing (10904NAT). This Diploma is the only Australian Government Recognised Training in Social Media Marketing.

Our social media marketing diploma will teach you the digital skills to build your social media portfolio, as well as organic and paid strategies to develop your online brand identity. You’ll also learn key digital marketing skills to generate website traffic from social channels and convert them into paying customers.

At CAL, we’re committed to delivering high-quality education that prepares you for the careers of tomorrow. That’s why we’re proud to have our Dual Diploma of Social Media Marketing and Certificate IV in Entrepreneurship and New Business (BSB40320) recommended by With this program, you’ll gain the skills and knowledge you need to succeed in the world of marketing and business.