How To Become a Digital Marketing Coordinator


digital marketing coordinator

If you have a passion for marketing and a knack for technology, a career as a digital marketing coordinator may be the perfect fit for you. This guide will cover the education and skills you need to succeed in this field, as well as the job outlook and potential salary.

What is digital marketing?

Digital marketing is the process of promoting products, services or brands using various digital channels and technologies. Digital marketing strategies include content marketing, social media marketing, search engine optimisation (SEO), pay-per-click advertising (PPC), email marketing, and more. Digital marketing aims to engage with customers and prospects, increase brand awareness, and drive sales or conversions. By leveraging the power of digital technologies, businesses can reach and interact with their target audience more effectively and efficiently than traditional marketing methods.

What does a digital marketing coordinator do?

Before pursuing a career as a digital marketing coordinator, it’s important to understand the role and responsibilities of the position. A digital marketing coordinator is responsible for developing and implementing marketing strategies across various digital channels, such as social media, email, and website. They also analyse data and metrics to measure the success of campaigns and make adjustments as needed. Additionally, they may collaborate with other departments, such as design and content, to ensure cohesive branding and messaging.

A typical day for a digital marketing coordinator can include undertaking a range of responsibilities, including:

  • Processing and implementing digital campaign briefs
  • Overseeing paid performance marketing channels
  • Creating, scheduling and optimising email marketing campaigns
  • Overseeing and maintaining digital marketing reports
  • Liaising with stakeholders and external partners to ensure digital strategies are implemented
  • Identifying and recommending opportunities to improve digital marketing strategies


Skills you need as a digital marketing coordinator

To succeed in this role, you’ll need digital marketing skills, such as:

  • Data analysis. A strong understanding of analytics is a must for any marketing professional.
  • Adaptability. Digital marketing coordinators must adapt and keep up with ever-changing technologies and trends within the industry – from algorithm changes to social trends.
  • Strategy creation. After you analyse the data and research the trends, you’ll need an effective, data-backed strategy to help you start implementing changes.
  • Communication. You’ll need to communicate effectively in person, over the phone, on paper and online.
  • Collaboration. Marketers require strong interpersonal skills to collaborate effectively with clients, team members and stakeholders.
  • Optimisation. Marketers always strive to do better, so it will be helpful to have SEO and general optimisation know-how.
  • Creative problem-solving. You’ll need to think outside the box and find innovative solutions to complex challenges.
  • People-focused. Ultimately, a good marketing professional understands people. You’ll need to actively listen, empathise and build strong relationships with clients and colleagues.

To develop these skills, consider taking courses or certifications in Google Analytics, SEO and social media marketing. You can also gain hands-on experience by working on personal projects or volunteering to help with digital marketing campaigns for local businesses or non-profits.

Is digital marketing a good career?

Digital marketing is a great career choice for those looking for an exciting and secure job. As the world becomes increasingly focused on digital, businesses want qualified digital marketing professionals to help them connect with their customers online.

Marketing positions are set to increase 11.4% by 2026. It also offers a wide range of career opportunities and allowance for growth. You can start in entry-level jobs and work your way up, or even specialise in certain areas, such as SEO, social media marketing, or email marketing.

Additionally, digital marketing opens the doors to flexible work with remote jobs becoming much more common than in other industries. These jobs allow you to work wherever an internet connection is, allowing for flexible hours and a thriving work-life balance.

How much does a digital marketing coordinator earn?

The salary for a digital marketing coordinator can vary depending on experience, education level and specialty. However, the average salary in Australia is $70,000 a year. 

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Digital marketing coordinator career pathways

There are many pathways into digital marketing jobs. Many who go into these roles have previous experience in marketing and communications or start in an entry-level job, such as a marketing assistant, where you can earn an average of $58,000 a year.

A Certificate IV in Marketing and Communications (BSB40820) will teach you the fundamental skills needed to kickstart your career in digital marketing.

If you’re after a senior position and you’ve already got at least two to three years of experience as a digital marketing coordinator, a Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) can propel your career to the next step. With this experience and dual qualifications behind you, you can go on to a digital marketing manager position, earning an average of $85,000 to $125,000 a year. 

Digital marketing courses

Becoming a Digital Marketing Coordinator requires a combination of skills, knowledge, and experience. It’s a smart choice for those looking for longevity in their career, opportunities for growth and continual learning.

The right course in digital marketing will develop your expertise and build on your experience. By completing a digital marketing diploma online, individuals can gain a solid foundation of knowledge and skills that apply to real-world digital marketing scenarios. Additionally, having a diploma in digital marketing can demonstrate to potential employers that an individual is serious about their career in digital marketing and has invested time and effort into acquiring the necessary skills.

A Diploma of Social Media Marketing (10904NAT) is a smart move for those who want to stand out in the job market and increase their chances of success as a digital marketing coordinator. We’ve partnered with Social Media College (SMC) to deliver our social media marketing diploma. This diploma is the only Australian Government Recognised Training in Social Media Marketing. Additionally, our Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Entrepreneurship and New Business (BSB40320) is a comprehensive and up-to-date double qualification for those ready to start an exciting and rewarding career in marketing.


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