If you have a passion for marketing and a knack for technology, a career as a digital marketing coordinator may be the perfect fit for you. This guide will cover the education and skills you need to succeed in this field, as well as the job outlook and potential salary.
What is digital marketing?
Digital marketing is the process of promoting products, services or brands using various digital channels and technologies. Digital marketing strategies can include content marketing, social media marketing, search engine optimisation (SEO), pay-per-click advertising (PPC), email marketing, and more. The objective of digital marketing is to engage with customers and prospects, increase brand awareness, and drive sales or conversions. By leveraging the power of digital technologies, businesses can reach and interact with their target audience more effectively and efficiently than traditional marketing methods.
What does a Digital Marketer do?
Before pursuing a career as a Digital Marketing Coordinator, it’s important to understand the role and responsibilities of the position. A Digital Marketing Coordinator is responsible for developing and implementing marketing strategies across various digital channels, such as social media, email, and website. They also analyse data and metrics to measure the success of campaigns and make adjustments as needed. Additionally, they may collaborate with other departments, such as design and content, to ensure cohesive branding and messaging.
A typical day for a Digital Marketing Coordinator can include you undertaking a range of responsibilities, including:
- Processing and implementing digital campaign briefs
- Overseeing paid performance marketing channels
- Creating, scheduling and optimising email marketing campaigns
- Overseeing and maintaining digital marketing reports
- Liaising with stakeholders and external partners to ensure digital strategies are implemented
- Identify and recommend opportunities to improve digital marketing strategies
To succeed in this role, you’ll need a range of digital marketing skills, such as a strong understanding of analytics, search engine optimisation (SEO), and social media. These skills will help you analyse data, optimise campaigns, and create effective social media strategies. To develop these skills, consider taking courses or certifications in Google Analytics, SEO, and social media marketing. You can also gain hands-on experience by working on personal projects or volunteering to help with digital marketing campaigns for local businesses or non-profits.
Other skills for digital marketing include strong soft and interpersonal skills to communicate and collaborate effectively with clients, team members, and stakeholders. Digital Marketing Coordinators should be able to listen actively, empathise with others, and build strong relationships with clients and colleagues. They should also be creative problem solvers, able to think outside the box and come up with innovative solutions to complex challenges. Finally, Digital Marketing Coordinators must be adaptable to keep up with the ever-changing technologies and trends within the industry.
There are many pathways into digital marketing jobs. Many who go into these roles have previous experience in marketing and communications or start in digital marketing entry-level jobs, such as a Marketing Assistant, where you can earn on average $58,000* a year. A Certificate IV in Marketing and Communications (BSB40820) will teach you the fundamental skills needed to kickstart your career in digital marketing.
If you’re after a senior position and you’ve already got at least 2-3 years experience as a Digital Marketing Coordinator, a Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) can propel your career to the next step. With this experience and dual qualifications behind you, you can go onto a Digital Marketing Manager position, earning an average of $95,000* a year.
Is digital marketing a good career?
Digital marketing is a great career choice for those looking for an exciting and secure job. As the world becomes increasingly focused on digital, businesses are seeking qualified digital marketing professionals to help them connect with their customers online. According to Seek, digital marketing positions are set to increase by 11.4% over the next 5 years.
Digital marketing also offers a wide range of career opportunities and allowance for growth. You can start in entry-level jobs and work your way up, or even specialise in certain areas, such as SEO, social media marketing, and email marketing.
Digital marketing also opens the doors to flexible work, with digital marketing remote jobs becoming much more common than in other industries. Remote jobs like these allow you to work wherever the internet connection is, allowing for flexible hours and a thriving work/life balance.
Digital Marketing Coordinator Salary
The salary for a Digital Marketing Coordinator can vary depending on experience and education level, as well as specialties that coordinators may have. However, the average salary for a Digital Marketing Coordinator in Australia is $70,000 a year.
Digital Marketing courses
It’s important to study the right course on digital marketing to develop your expertise and build on your experience. By completing a digital marketing diploma online, individuals can gain a solid foundation of knowledge and skills that they can apply to real-world digital marketing scenarios. Additionally, having a diploma in digital marketing can demonstrate to potential employers that an individual is serious about their career in digital marketing and has invested time and effort into acquiring the necessary skills.
A Diploma of Social Media Marketing (10904NAT) is a smart move for those who want to stand out in the job market and increase their chances of success as a Digital Marketing Coordinator. Studying a digital marketing course online at the College for Adult Learning allows you to have the added flexibility of completing a nationally recognised qualification while still working.
We are proud to partner with Social Media College (SMC) to deliver our social media marketing diploma. This diploma is the only Australian Government Recognised Training in Social Media Marketing.
Becoming a Digital Marketing Coordinator requires a combination of skills, knowledge, and experience. It’s a smart choice for those looking for longevity in their career, as well as opportunities for growth and continual learning.
We’re proud to be a recommended training provider by training.com.au. Our Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Entrepreneurship and New Business (BSB40320) is a comprehensive and up-to-date double qualification for those ready to start an exciting and rewarding career in marketing.