Why Study an Online Social Media Course


social media course online

In today’s digital age, social media has become an essential tool for businesses and individuals alike. Whether you’re looking to boost your personal brand or improve your company’s online presence, taking an online social media course can be a great way to enhance your digital and creative skills. Find out how you could start your dream career with an online social media marketing course.

Why study social media marketing?

Social media marketing has become an integral part of the digital marketing landscape, and it continues to grow rapidly. As more businesses shift their focus to digital platforms, the demand for skilled social media marketers continues to rise.

As a Social Media Marketer, you can help businesses increase their brand awareness, reach new customers, and build stronger relationships with existing ones. The skills you acquire in this field are highly transferable, making it a versatile and valuable career choice. In a constantly evolving industry, it offers exciting career opportunities to learn and grow professionally.

With a projected job growth of 11.4% over the next 5 years*, social media marketing is a smart choice for those looking for longevity in the changing and uncertain job market.


Why study a social media course online?

Studying an online social media course at the College for Adult Learning can help you gain valuable skills and knowledge in marketing and social media. One of the biggest benefits of taking an online social media course is the opportunity to learn from industry experts. These courses are often taught by professionals who have years of experience in the field and can provide valuable insights and tips on how to succeed in social media marketing. By learning from these experts, you can gain a competitive edge and stay up-to-date with the latest trends and best practices in the industry.

Set yourself apart to attract employers

Employers value candidates who show a commitment to continuous learning and personal development. By studying an online course at CAL, you can demonstrate that you are proactive, motivated, and willing to invest in your career growth. Furthermore, completing an online course can show employers that you are comfortable using technology and working independently, both of which are highly valued in social media marketing roles.

Flexible learning options

Another benefit of taking an online social media course is the flexibility it offers. With online courses, you can learn at your own pace and on your own schedule. This is especially beneficial for those who have busy work or personal lives and may not have the time to attend traditional in-person classes. Online courses also allow you to access course materials from anywhere with an internet connection, making it easy to fit learning into your daily routine.

Access up-to-date information and trends

One of the biggest benefits of taking an online social media course is the access to up-to-date information and trends. Social media is constantly evolving, and it can be challenging to keep up with the latest changes and updates. Online courses are designed to provide students with the most current information and strategies, ensuring that they are equipped with the knowledge and skills needed to succeed in the ever-changing world of social media. Instructors often have real-world experience and can provide valuable insights into industry trends and best practices.

Online Marketing and Social Media Course

Online marketing courses provide an excellent opportunity for individuals to learn the essential skills needed to become successful in digital marketing. From entry to senior-level positions in social media marketing, a qualification is a valuable investment for those looking to advance their careers.

Entry-level qualifications

You can start in an entry-level Social Media Assistant role earning an average of $55,000* a year. You don’t always need experience for this position, but having a Certificate IV in Marketing & Communications (BSB40820) will help you understand the fundamentals of marketing and prepare you for this job.


What Social Media Courses Are There Online?

The Diploma of Social Media Marketing (10904NAT) is an all-encompassing qualification for those ready to take on a career in social media. With a few years of experience in marketing or social media, coupled with this diploma, you’ll be prepared to go into a Social Media Manager position, earning on average $88,000* a year.


Senior-level qualifications

If you’re after a senior position beyond Social Media Manager, becoming a Head of Social Media may be the next step in your career. In this role, you can earn an average of $150,000 a year^, and have the responsibility of a company’s social media strategy, direction, and execution. For this position, you’ll need at least a few years of Social Media management under your belt, and a Double Diploma of Social Media Marketing (10904NAT) + Marketing & Communication (BSB50620). 


Accredited v Non-Accredited

While there can be many social media courses online, finding an accredited course is important for a thorough understanding of the industry. Accredited courses have the added assurance the learnings within the qualification meet industry and academic standards, and contain valuable content and outcomes for students.

We are proud to partner with Social Media College (SMC) to deliver the Diploma of Social Media Marketing (10904NAT). This Diploma is the only Australian Government Recognised Training in Social Media Marketing.

By investing in an online social media marketing course, you can enhance your knowledge and proficiency in this rapidly evolving field, and open up new opportunities for personal and professional growth. With the right qualification, you’ll be prepared for an exciting career in social media. We’re proud to be a recommended training provider by training.com.au. Our Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Entrepreneurship and New Business (BSB40320) is a comprehensive and up-to-date double qualification for those ready to start an exciting and rewarding career in marketing.