Marketing and business development is an exciting and ever-changing career path. These sectors provide significant revenue and growth for any business, and a job in either can see you working in a range of industries and roles as you work in a challenging, but rewarding career.
Marketing and communications include a variety of positions, such as digital marketing, advertising, public relations, event planning, and traditional marketing. Business Development, on the other hand, is an umbrella term that includes different activities with a single goal — to develop and grow the business. Both are equally important to a company to ensure it continues to perform and grow.
Developing the skills and expertise needed to thrive in these careers is easy with a marketing qualification from CAL. To kickstart your career, explore our marketing and business development courses.
At the College for Adult Learning, we offer a range of marketing courses and business development courses for those at all stages of their career path. For entry-level positions, a Certificate IV in Marketing and Communication (BSB40820) will get your foot in the door and a taste of the industry. A Diploma of Marketing and Communication (BSB50620) is perfect for those with real-world experience looking to upskill.
With our marketing and business development courses, you won’t be restricted to a single career path upon graduation. Graduates are well-equipped to excel in a variety of exciting roles, such as communications manager, business manager, or marketing assistant.
Our courses are self-paced and are 100% online, with full student support from learning coaches with real-world experience. This offers the flexibility and opportunity for students to work and study at the same time. Build on your experience in marketing and business development while also gaining a nationally recognised qualification.
Develop your social media and digital marketing skills to boost your business with this social media marketing online course.
100% Online Learning
Approx 12 - 14 months part-time
Approx 12 months full-time
Digital Marketing Coordinator$70,000
Social Media Manager$90,000
Social Media Strategist$62,000
Develop your business management skills and become a confident business development manager with essential market research, relationship-building and leadership skills in this business development online course.
100% Online Learning
Approx 14-16 months part-time
Approx 12 months full-time
Business Manager$100,000
Business Development Manager$79,000
Business Development Director$141,000
Become a qualified Marketing Manager by developing your strategic marketing and communications skills, and learning how to best position your business both domestically and internationally. Increase your marketing skillset and prepare to move into a senior management role.
100% Online Learning
Approx 14 - 16 months part-time
Approx 12 months full-time
Product Marketing Manager$110,000
Marketing Manager$95,000
Brand Manager$110,000
Establish your communication skills and kickstart your career in marketing with essential advertising, campaign execution and PR skills in this marketing and communications online course.
100% Online Learning
Approx 10-12 months part-time
Approx 8 months full-time
Marketing Executive $65,000
Marketing Coordinator $75,000
Marketing Assistant$58,000
Develop your social media and digital marketing skills to boost your business with this social media marketing online course.
100% Online Learning
Approx 12 - 14 months part-time
Approx 12 months full-time
Digital Marketing Coordinator$70,000
Social Media Manager$90,000
Social Media Strategist$62,000
Develop your business management skills and become a confident business development manager with essential market research, relationship-building and leadership skills in this business development online course.
100% Online Learning
Approx 14-16 months part-time
Approx 12 months full-time
Business Manager$100,000
Business Development Manager$79,000
Business Development Director$141,000
Become a qualified Marketing Manager by developing your strategic marketing and communications skills, and learning how to best position your business both domestically and internationally. Increase your marketing skillset and prepare to move into a senior management role.
100% Online Learning
Approx 14 - 16 months part-time
Approx 12 months full-time
Product Marketing Manager$110,000
Marketing Manager$95,000
Brand Manager$110,000
Establish your communication skills and kickstart your career in marketing with essential advertising, campaign execution and PR skills in this marketing and communications online course.
100% Online Learning
Approx 10-12 months part-time
Approx 8 months full-time
Marketing Executive $65,000
Marketing Coordinator $75,000
Marketing Assistant$58,000
A Marketing and Communications course is the perfect first step into an exciting career path. Combining your industry experience, a Marketing course will afford you the real-life skills needed to succeed in a career in Marketing.
Whether you’re after an entry-level or senior position, you’ll develop your skills in copywriting, communication, and digital marketing to make you desirable to employers and step into a Marketing role.
Our Business Development courses will teach you the in-demand business growth and development skills that you can use immediately in your career. You’ll learn how to increase profits by generating sales and onboarding more clients while discovering how to expand into new markets.
Some of the hard and soft skills you’ll learn in our business development courses include:
Our online Marketing courses are perfect for those ready to kickstart their career in an exciting industry. Learn the marketing and communication skills needed to go into both entry-level or senior positions in marketing.
The flexibility of our online course allows you to fit your study in with your busy lifestyle, and still work and gain experience to further your career prospects. Study anywhere, anytime, progressing at your own pace — there are no scheduled deadlines by which to submit work. Marketing courses online will save you travel, time, and money.
A Diploma course can take approximately 12 months to complete if studying full-time, Certificate IV courses can be as short as 10 months full-time, while you should expect around 18 months to complete an Advanced Diploma.
The duration of your qualification is also dependent on how many hours you put in each week to study, however at CAL all students are offered a generous 24-month enrolment period to complete their Marketing qualifications at their own pace.
The best Marketing and Business Development courses to study are vocational qualifications, including the Diploma of Business (Business Development) (BSB50120). Getting qualified with a Nationally Recognised course demonstrates a level of skill that employers can rely on, with the right combination of practical skills and interpersonal capabilities to move up the career ladder and apply your knowledge in a variety of roles and sectors relating to Marketing and Business Development.
Getting a Marketing Coordinator role in the Marketing and Business Development industry is a key first step in your career. Studying a Marketing course will give you the foundation skills you need to kickstart your career and apply practical skills like how to monitor consumer behaviour to analyse trends in spending and develop media schedules and arrange advertising activities straight into your job. With a few years experience, the right set of hands-on skills and a recognised marketing qualification, you can look to make the move into becoming a Marketing Director, or other managerial roles in the industry.
Becoming a Business Development Director usually needs at least a Diploma-level qualification coupled with a few years’ experience to be taken seriously in the industry. A Business Development course will teach the relevant technical skills and know-how like developing, implementing and reviewing business resource plans, as well as the transferable people and business management skills essential for getting ahead in the Business Development and Marketing industry. Industry experience is strongly recommended, with most professionals having two years of experience before undertaking a Business Development Diploma.
A marketing and communications career is a challenging, but deeply rewarding choice for those ready to upskill and step into a senior role. Becoming a marketing and communications professional will see you creating reports on marketing initiatives, pioneering new strategies and communicating new projects to both teams and stakeholders. Business development managers (BDMs) will be responsible for creating new products and services while also developing and diversifying a business.
To succeed in a career in marketing or business development, you’ll need interpersonal skills such as creative thinking and strong communication. Marketing also suits those with strong numerical and analytical skills and proficiency in data management software. These skills will set you apart to employers, and see you succeed in your new role.
Your first step to gaining these valuable skills and more is to gain a qualification in marketing and business development. Find out more about the range of marketing courses available at the College for Adult Learning and get ready to start your new career.
Discover your future here
Roma is a marketing enthusiast with over 16 years of experience in training, mentoring and coaching in business and marketing both in Australia and overseas. She prides herself in being an effective leader adept at building relationships with key stakeholders and executing various campaigns and business plans. She is an MBA (Marketing), and M.Phil (Management) graduate and has been associated with reputed organisations in her career.
Her core competencies are Social Media Marketing, Customer Service, Marketing Research, and Project Management. She loves to socialise, make friends, travel and listen to music in her spare time.
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