Category Archives: Marketing and Business Development

Marketing and business development is a career pathway that is typically responsible for generating leads for a business.

digital marketing coordinator
How to become a digital marketing coordinator

Thinking of a career as a digital marketing coordinator? We explore job outlook, salaries, education requirements and skills for success....


how to become a social media manager
How to become a social media manager

The role of a social media manager is to create and execute social media strategies that will help businesses achieve their marketing goals....


trends in social media marketing
Social media marketing trends 2023

In the ever-evolving digital world where social media marketing trends change rapidly, it’s important for professionals in this industry to stay up-to-date and ahead of the curve. As businesses strive to captivate and engage their target audiences, a...


portrait of smiling marketing managers with laptop in office
How To Become a Marketing Manager

Marketing management is highly creative yet data-driven – perfect for those who love brainstorming big ideas. But is it right for you?...


Business Development vs Marketing: Which is Right For You?

When considering the benefits and drawbacks of a career in business development vs marketing, it's important to keep this in mind....


Qualified Business Development Manager
How To Become a Business Development Manager

Business development managers take charge of developing sales in unexplored areas while also responding to ‘business as usual’ opportunities....