Diploma of Marketing and Communication (BSB50620) Online

Get job-ready with industry relevant units designed to help you succeed

As a result of completing your online Diploma of Marketing and Communication, you’ll be able to confidently apply a range of marketing techniques and strategies, based on the following 12 accredited units of competency:

UNITS
CODE	UNIT NAME
BSBCMM511	Communicate with influence
SIRXMKT006	Develop a social media strategy
BSBPMG430	Undertake project work
BSBMKG541	Identify and evaluate marketing opportunities
BSBMKG542	Establish and monitor the marketing mix
BSBMKG552	Design and develop marketing communication plans
BSBMKG555	Write persuasive copy
BSBMKG545	Conduct marketing audits
BSBCRT512	Originate and develop concepts
BSBMKG550	Promote products and services to international markets
BSBMKG553	Develop public relations campaigns
SIRXMKT007	Develop a digital marketing plan

Our courses are 100% online and are self-paced.

This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.
The course can be completed in as little as 12 months with a full-time study load or in 14 - 16 months on a part-time study load, but we allow a generous 24-month standard course enrolment duration.

We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.

• Complete the course your way – at your own time, pace and convenience
• You win from the start with no classes, no rush hour dash or parking hassles
• Tutorials are easily navigated and the order can be adapted to your priorities
• Unit quizzes serve to demonstrate knowledge obtained
• You receive a personal learning plan and regular feedback and personal assistance from our experienced facilitators
• Learning occurs on the job and you can apply your knowledge while you study for immediate results

Depending on your current skills and amount of experience you have, you may qualify for Recognition of Prior Learning and be eligible for course acceleration.

Get ahead in your career with:

There are more options for career advancement available after securing a Diploma of Marketing and Communication (BSB50620). Many students that graduate choose to complete go onto complete further study such as:

• Double Diploma of Marketing and Communication (BSB50620) + Business (Business Development) (BSB50120)

Entry requirements

To be able to enrol in the Diploma of Marketing and Communication (BSB50620), you must first have completed the following units:

• BSBWRT411 Write complex documents
• BSBCMM411 Make presentations
• BSBCRT412 Articulate, present and debate ideas
• BSBMKG433 Undertake marketing activities
• BSBMKG435 Analyse consumer behaviour
• BSBMKG439 Develop and apply knowledge of communications industry

OR
Have two years equivalent full-time relevant work experience.

Pathway Package available
If you haven’t met the entry requirements, consider our Pathway Package. For those that haven’t met the entry requirements yet, we also offer the option to combine this qualification with our Pathway Package, so you can complete the required units first, then continue on to complete your diploma, all in one seamless course. This is a smart way to work through and complete the entry requirement units then seamlessly transition into your Diploma qualification. Find out more in the Course Guide and talk to one of our Learning Consultants if you have any questions.

What do I need to provide to demonstrate that I’ve completed the entry requirement units?
To satisfy this entry requirement option, you must have completed the required units (or equivalent competencies). Evidence of entry requirement units can be provided in the form of a VET Transcript (find out how). If your units were awarded prior to 2015, you may provide a certified copy of a Statement of Attainment, Testamur, or Record of Results (find out more about certified copies).

What do I need to provide as evidence of workplace experience?
To satisfy this entry requirement option, you must demonstrate you have successfully completed two years of equivalent full-time work experience. This should cover a range of marketing functions, including and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns, delivering key information on marketing principles, business communications and consumer behaviour insights. You will be required to submit at least one of the following evidence requirements.

• A Curriculum Vitae (CV) outlining all roles and responsibilities relating to the above-specified areas that demonstrate two years equivalent full-time relevant work experience; or
• A job description outlining all responsibilities relating to the above-specified areas that demonstrate two years equivalent full-time relevant work experience.

Study requirements

To be eligible to enrol in our online qualifications, our students are required to:

• Be 18 years or older at the time of registration.
• Demonstrate the required level of competency in English language, literacy, and numeracy skills.

The required level of competency in English language, literacy, and numeracy skills for diploma and certificate IV qualifications is ACSF Level 3. You may be required to complete a language, literacy, and numeracy test if English is not your first language, and you do not hold any nationally recognised Australian qualifications. Upon enrolment, you will also be assessed over time by your learning coach for your language, literacy, and numeracy skills. Where these levels fall below the requisite ACSF standard for the qualification, the coach will advise you of the remedial options open to you. This may involve additional support or withdrawal of enrolment and refund of fees paid. Please refer to the relevant CAL policies and the student handbook for full details of the entry-level requirements’ procedure.  

Technical requirements

You will need regular access to a laptop or desktop computer with the following:

• An adequate and reliable internet connection.
• The equivalent of Microsoft Office with word-processing capabilities and spreadsheets.
• A PDF reader installed.
• Full permissions to install and access third-party software as required.

You will also need regular access to a laptop, desktop computer, or device with an adequate camera to undertake video calls for assessments as required. Typically, we recommend using a laptop or desktop computer with the latest version of Chrome. Please check to ensure your device/s align with the system requirements for our major services:

• Brightspace D2L – our learning management system (LMS) platform.
• Zoom – our video call platform.
• Respondus – our quiz assessment platform.
• Vimeo –- our video embedding platform.

Get credit for demonstrated skills and knowledge

If you have extensive experience in the industry with a high level of knowledge, competency and ability, you may be eligible for RPL.
This process may enable you to get unit credits for competencies you’ve already demonstrated so you can fast-track your qualification.

Learn more about Recognition of Prior Learning here or contact us to see what you might qualify for.

CAL offers flexible payment plans to suit any budget

At The College for Adult Learning, we understand that not all students are in a position to pay for their studies upfront. For this reason we offer flexible weekly or monthly payment plans that can suit any lifestyle or budget.

Payment Plan	Payment Amount	Payment Plan Length	Total Amount Paid
Discounted Upfront Fee*	$1495 + $147.05/mo	Upfront Deposit + 17 Months	$3995
12 x Monthly Payments	$360	12 Months	$4320
52 x Weekly Payments	$84	12 Months	$4368
18 x Monthly Payments	$245	18 Months	$4410
78 x Weekly Payments	$57	18 Months	$4446

*Please note: The College for Adult Learning’s obligations as an RTO include taking actions to protect your fees. These protections exist to ensure that you can enrol with confidence. The principal protection which is provided to you is a pre-paid fee limit; CAL will never require you to pay more than $1,500 in advance and will never allow your advance payment balance to rise above $1,500.

**In conformance with the protections and to make our course fees more accessible to our students, you will only be required to pay $1495 at the time of registration, with a $147.05 recurring monthly payment debited for the next 17 months, equalling a total fee of $3994.85 - saving you up to 10.1% off the normal payment plan fees.

FEE-HELP and VET Loans

In order to maintain the high quality training we’re so proud of, we are not affiliated with FEE-HELP schemes or VET Student Loans, and remain a Fee For Service provider. We understand the financial pressure and concerns that come with undertaking study, so we keep our prices highly competitive and offer flexible payment plans to suit all budgets and lifestyles. Don’t hesitate to contact us on 1300 907 870 to discuss a flexible plan that suits your budget

• 96% of our students surveyed said they achieved their study goal - you can too.
• Our commitment to helping you achieve real-world results.
• Receive two FREE short courses for furthering or achieving your goals.

The Real Outcomes Guarantee is part of our ongoing work to support you as you take the next step in your career. Our team, assessments and feedback are all focused on helping you in your career, not just passing your course.

Our Learning Coaches are industry veterans and supportive mentors who will help you complete your studies. Their assessment feedback is designed to reflect on-the-job and industry expectations, giving you more than just a competent result.

As you complete your studies, our Career Coach and Career Success Package are available to you, providing complimentary resume and cover letter feedback, complimentary 30-minute consultations and access to a suite of career management topics, tools and resources to help you achieve your goals.

Get a nationally recognised and respected qualification

• An Accreditation you can trust from an authentic RTO with over 15 years’ experience in adult learning.
• Flexible unit selection for adult learners – A tailored course that practically ‘fills the gaps’ in your experience, and does not require you to study what you already know.
• Online 21st century learning – Quality video tutorials with comprehensive voice instructions and hands-on exercises that enable you to learn by doing.
• Expert and up to date content – programs that are purposefully developed to be globally and future focused, rich in current workplace topics and practically relevant to your career.
• A 30 day “earn your trust” no-risk Money Back Guarantee.
• The option of quality 1 on 1 interactive support – Fully trained learning coaches who have been adult students themselves and actually care about your future success.
• Access to a comprehensive package of bonus elective tutorials, unique to CAL, that will support your Accreditation with a distinct competitive advantage.
• Specialist industry specific tool kit and resources that you will not find from any other course provider.

Invest in your career with a qualification

Investing in yourself is the greatest investment you can make. The key to a higher paying, respected position is a recognised qualification like the Diploma of Marketing and Communication online.

With a strong foundation in Marketing and Communications, the most common career pathways are:

• Marketing Manager (median salary $80,000*)
• Product Marketing Manager (median salary $96,000*)
• Brand Manager (median salary $80,000*)

*source payscale.com

Essential skills for the modern Marketing Manager

This course is designed to give you the skills needed to manage the development and implementation of marketing strategies and projects to deliver marketing outcomes for a business of any size. You’ll gain key marketing management skills to deliver campaigns across multiple channels, analyse market behaviours, manage public relations, and evaluate marketing opportunities to increase business brand awareness and drive sales.

By completing this diploma you will be able to:

• Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
• Monitor consumer behaviour to analyse trends in spending
• Manage PR campaigns from briefing to post-campaign reporting
• Develop knowledge in promoting to international markets
• Develop and review social media strategy
• Manage the development of marketing strategies and presentations to stakeholders
• Manage media buying, budgets, and financial plans