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Over the last couple of months, I have been witnessing a bit of groundswell of interest in Agile Project Management.
Agile PM comes out of the DSDM Atern and has only really been around for a few years but it strikes me that it is a timely product for project managers across all industry sectors, who are receiving pressure to improve their productivity and get the job done.
Agile addresses the productivity issue as well as the need to produce the goods sooner rather than later in a no nonsense manner, by first off using project SCRUMs and secondly by producing an iterative product quickly so that the client has the initial product in hand way earlier than the norm in traditional project management.
A simple way of explaining the very agile nature of this methodology is to use a now famous example taken from the 2014 USA Super Bowl. You may recall this is the one where the lights went off in the third quarter for 34 minutes?
Well, the Super Bowl is big business and many advertisers were looking to cash in on it in both mainstream adverts and by using social media.
Oreo, the US Cookie Company was one of them. Prepared for any opportunity, they had a 15 person social media team at the ready so, when the lights went out they sprang into action and were able to get a compelling ad to social media within 10 minutes, while the stadium and all mainstream media was still enveloped in blackness.
The ad played on the ‘lights out’ scenario and the fact that you could still “dunk in the dark”. The message, played on social media caught on almost immediately getting more than 15,000 retweets and more than 20,000 likes on Facebook. The ad was also posted on Tumblr by digg, with the note “Oreo won the Super Bowl blackout”.
An impressive response for a cookie joke!
Social media is a great way to reach consumers in saturated channels like the Super Bowl market but, to do so in real time and, in response to actions occurring around you takes a lot more than luck. This success was an inspiring example of Agile Project Management.
The project team had done some planning ahead of time but, they had no way of predicting what the catalyst would be, nor what sort of response would be required so, they had to rely on their team to make sure they had all bases covered and that they had the range of technical skills to deliver with alacrity.
This is exactly what Agile PM does for your project and the project SCRUMs ensure the team is well equipped and technically skilled to get the job done.