Course details

To be eligible to enrol in our online social media marketing qualification, our students are required to:

• Be 18 years or older at registration. 
• Demonstrate an ACSF Level 3 competency in English language, literacy, and numeracy skills. 
• Have regular access to a laptop, computer, or another device with an adequate and reliable internet connection.
  • The equivalent of Microsoft Office or Office for Mac. 
  • A PDF reader installed.
  • Full permissions to install and access third-party software. 
  • An adequate camera to undertake video calls for assessments.

Your Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business

Entry requirements

Diploma of Social Media Marketing with Artificial Intelligence (11426NAT)

The Diploma of Social Media Marketing with Artificial Intelligence gives you key digital skills to build your social media marketing portfolio. You’ll learn how to build both organic and paid social media strategies, develop your online brand identity, generate website traffic from your social channels, and convert them into paying customers.

You'll have two years to complete your course, so you don't feel rushed. Plus, you can access an additional six-months on us if you need it.

Studying independently doesn't mean you're alone. You'll have unlimited access to learning coaches and student success advisors throughout your course.

We're confident you'll love your course! But if it's not right, you can withdraw in the first 30 days for a full refund (minus a $250 admin fee).

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Course delivery

This social media marketing course is 100% online and self-paced,  so you can study on your own terms. Make your way through the units on our Spark Learning Hub, with regular checkpoints to test and strengthen your learning. You’ll complete a combination of quizzes, written activities, and assessment tasks.

All assessments are based on your workplace or the case studies we provide. Assessments may include simulations/role-play activities. These are conducted with a learning coach and may need to be completed with others
(e.g. coworkers, friends or family) in real-time through Zoom or in a pre-recorded video.

The Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business starts from $4,295 on this month's offer, with flexible payment plans for all budgets. You'll always have the opportunity to see your complete schedule of fees before you make any payments.

We also offer a 30-day cooling-off period to all  our students for peace of mind. This means that you can withdraw in the first 30 days of your enrolment for a full refund (less a $250 administration fee). 

Additionally, you'll be entitled to one free deferral (up to three months) and one free extension (up to six months) during your studies with us.

Pricing

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Get real outcomes, not just a piece of paper

Charlotte, Corey, Ben, Miles, Ian, and Karen are just some of our many graduates who've gone on to craft careers for themselves. This is their story.

Course overview

About the Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business

Your Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business offers a strategic combination of essential business and social media marketing skills to help you successfully position your business online. You’ll learn how to increase your social presence, generate website traffic, develop business plans, and manage finances and business risks.

Partnering with our learning coaches for one-on-one support, we’ll guide you through the course and provide you with the keys to your success.

• 100% online, self-paced study. 
• Study for how long you want, when you want. 
• Fit your study time around your lifestyle – not the other way around. 
• No need to attend scheduled classes or tutorials. 
• No strict or unreasonable deadlines to meet. 
• Payment plans that can be tailored to your budget. 
• Generous 24-month enrolment period, with free course extension and deferral options.
  

Units

The Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business requires a total of 14 nationally accredited units: 9 core units and five electives. 

• BSBMKG541 Identify and evaluate marketing opportunities 
• BSBPMG430 Undertake project work 
• NAT11426004 Plan, implement and manage social media conversion rate optimisation with artificial intelligence 
• NAT11426001 Plan, create and optimise marketing content with artificial intelligence 
• NAT11426002 Plan, conduct and optimise organic social media marketing with artificial intelligence 
• NAT11426003 Plan, implement and optimise paid social media advertising with artificial intelligence 
• BSBMKG542 Establish and monitor the marketing mix 
• SIRXMKT006 Develop a social media strategy 
• BSBESB302 Develop and present business proposals 
• BSBESB301 Investigate business opportunities 
• BSBESB401 Research and develop business plans 
• BSBESB404 Market new business ventures 
• BSBESB402 Establish legal and risk management requirements of new business ventures 
• BSBESB403 Plan finances for new business ventures

RPL (recognition of prior learning) and credit transfers

If you're a highly experienced professional and currently hold an extensive level of knowledge, competence, and ability in your field, you may be eligible for RPL (recognition of prior learning). You can RPL particular units, or a whole course. To be successful in your RPL application, you'll need to provide comprehensive evidence of prior work experience, including workplace documents and strategies you've created. 

We also offer credit transfers. If you’ve previously completed a unit(s) within the course you wish to enrol in, you may apply for a credit transfer, so you don’t have to complete the unit again. You can also apply for a credit transfer for a unit that you’ve completed that is not listed in the course you are enrolling but is in the training package.

Get a bonus upgrade to a dual qualification

This month, we're offering a bonus upgrade to a Dual Diploma of Social Media Marketing with Artificial Intelligence + Certificate IV in Entrepreneurship and New Business for the same price as a single diploma. 

Many social media marketers value having entrepreneurship skills, so they can expand their business scope. This upgrade gives you that additional know-how for the cost of a single qualification. A dual qualification will also give you another qualification to feature on your CV and impress potential employers with. 

Becoming a qualified social media marketing expert will skyrocket your earning potential.

Salary data sourced from Glassdoor 2025

SMALL BUSINESS OWNER

$60,000–$110,000

Executes business strategy, liaises with stakeholders and employees to effectively run a business. 

Directs the social media team to align the company’s social presence with the business’s brand and goals. 

$99,000–$155,000

HEAD OF SOCIAL MEDIA

SOCIAL MEDIA MANAGER

$70,000–$95,000

Oversees and manages the social media platforms for a brand. Usually has extensive industry experience.